Purpose-led. Not profit-led.

Sidekick is not a charity brand designed in a boardroom. It started because the founder, Rob Prior, went through prison, years of mental health struggle, PTSD and CPTSD, and the long work of rebuilding, and he knew from the inside that the support he had needed was not the support most services were giving.

Now Sidekick supports people every day, through mentoring, workshops, walks, talks and challenges. We work in schools, prisons, gyms, cafés, kitchens, workplaces and community rooms. Wherever the setting, the approach is the same: honest, human, structured, and rooted in lived experience.

We support people affected by addiction and recovery, alongside people navigating mental health, isolation and life after crisis. Sidekick is not a clinical or emergency service, and it is not available 24/7. When the moment is urgent, our urgent help page points to services that are.

We are nonprofit, community-first and independent. Money raised goes back into the work. Sidekick Initiative is a non-profit community organisation currently registering as a Community Interest Company (CIC), not a registered charity, and does not claim Gift Aid.